How to Grow on Pinterest: Expert Tips for Success

How to get more followers on Pinterest? To achieve this goal, it’s not necessary to have profound technical skills or a large budget. This article features tips on boosting one’s Pinterest following with little to no investment. The information will come in handy for private creators and small businesses that want to reach new people on the platform. 

Deliver Pins That Look Fascinating 

Make sure your fresh pins go live at least once per week. Let them reflect the aesthetics and values of your brand. For instance, if you have a bakery, make your photos look cozy and your products appetizing. Treat your viewers with varied content formats, from collages to carousels. 

There is nothing wrong with taking visually appealing images from stock websites. However, avoid relying exclusively on them. When you start pinning, it’s especially important to showcase your own creative skills and style. 

Optimize Your Profile and Boards 

Fill in your bio to inform others who you are and what you do. When people look for contractors or service providers, they want to get the gist about them in a couple of seconds. 

To make the most of your every board, stick to vertically-oriented images. On the Internet, you can find various suggestions on the best size, but the exact numbers are not carved in stone. 

In headlines, tell others how they will benefit from your posts. For instance, you may inspire them to refurbish their storage room. 

Opt for fonts that are easy to read. The letters should be large, and their design should not be too intricate. 

Use Keywords and Hashtags Strategically 

To succeed on Pinterest, add keywords and hashtags to your profile and pins. They should reveal the essence of your activities and preferences. Thanks to this trick, people will be more likely to come across you when they are looking for specific goods, services, or sources of inspiration. 

Avoid Staying Isolated 

To gain new followers for your account, check what other creators do. Express your opinion on their posts and reply to their reaction to your pins. Be friendly and polite. Consider other bloggers from your or adjusting niches as colleagues rather than competitors, and collaborate with them. 

Promote Your Pins Beyond Pinterest 

If you have accounts on other social media, repost your fresh content there to drive traffic to your Pinterest profile. Share links to your account whenever possible — for instance, in your bio section in messengers. 

Converting to a Business Account 

You can follow all the above-listed recommendations with a personal Pinterest account. However, for entrepreneurs, it makes sense to upgrade to the next tier. Here is what a Pinterest business account can allow you to do, in exchange for an affordable price: 

• Give ads. You may also buy Pinterest followers , but organic growth is much more sustainable. 

• Gain access to your detailed performance statistics. It will enable you to track your engagement rate, impressions, and other indicators. These numbers will allow you to enhance your posting strategy and deliver pins that others want to see the most. 

• Discover Pinterest trends and leverage them for planning your content. People are curious to check hot topics and creative approaches, which leads to a growing follower count. 

Hopefully, now you have a better notion of how to expand your audience on Pinterest without overstraining! 

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